Honda Marine Europe takes its boatbuilder focus to Metstrade

Honda Marine Europe is returning to Metstrade, the B2B show for equipment, materials and systems for the leisure marine industry, held at RAI Amsterdam from Tuesday 17 to Thursday 19 November 2026. The company will be on stand 01.561.

Closer cooperation with boatbuilders is central to Honda Marine Europe’s growth strategy. The company works with builders across Europe to match the right engine to each hull and to develop turn-key boat and engine packages. Sales, service and warranty are handled through Honda Marine’s European dealer network. Builders get a single, long-term engine partner, and dealers get a complete product to offer their customers.

According to the company, engine technology, electronics and connectivity are changing quickly, as are owners’ expectations on fuel economy and emissions. Boatbuilders therefore need engine partners that can help them integrate advanced outboards with their hulls, helm systems and production processes. One recent project is the new 4XC Design H266 Open Center Console, developed by Honda Marine with BMA and powered by BF150 outboards.

“Metstrade is where the industry sits down to plan what comes next, which is exactly why it matters so much to us,” said Vincenzo Paduano, Country Sales and Boat Builder Manager, Honda Marine Europe. “Technology is moving fast and boatbuilders want to understand not just what an engine can do, but how it fits their boats, their customers and their business. Being here lets us have those conversations in depth, strengthen the partnerships we already have and start new ones built on Honda’s engineering and the support of our dealer network.”

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