Nautor’s Swan 2019: strategy in action
Tuesday, January 22, 2019 8:36 AM
The journey started three years ago with the definition of new strategic guidelines, three distinct Business lines, product range renewal and operations reorganisation which all delivered concrete results in 2018 and now forms the base for success in the years to come.
Important market growth thanks to the product lines renewal. Turnover growth of 26% in 2018 and over 50% forecast in 2019. Active order portfolio over 110 Mln Euro. 6 new models under construction: Swan 48 (announced at Boot 2019), Swan 65 (worldwide première at Boot 2019), Swan 98, Swan 120, ClubSwan 36 and ClubSwan 125. 11 yachts delivered in 2018 and 20+ forecast in 2019.
Technological breakthrough lead by the manufacturing facility renewal and the ClubSwan projects. In Q1 2019 the unification of 3 manufacturing plants re-locating in the new Boatbuilding Technology Centre will be finalized with a total investment in excess of 10 Mln Euro
The new high-tech spray booth and oven already commissioned and in use. A state of the art composite clean room is fully operative allowing the internally developed latest pre-preg technology. Technological partnerships on composites with SRG and electrical propulsion by Torqeedo/BMW for the ClubSwan 36.
To complete our customer experience the Med Service project is now a realty. Thanks to the new partnership with EMV, Nautor’s Swan has re-launched the Palma Customer Care base and added Badalona to our refit yards. The network among all directly controlled service centres and the authorized service centres will be strongly developed in 2019. The Customer Care competence centre of Pietarsaari will be further improved to maximize our efficiency.
Further development of the Racing program in order to maximize the ClubSwan experience. Thanks to a dedicated race officer, Ariane Mainemare, an improvement in the quality of Nautor’s “on-water race management”. Introduced fleet performance analysis with drone and tracking for Swan One Design events. New winter series in Scarlino to optimize the Swan One Design training. Specific Customer Care and Refit program defined for the Swan One Design Classes during winter and the 2019 racing season
Swan One Design circuit, including:
2019 The Nations Trophy Med league
2019 The Nations Trophy Event in Palma de Mallorca
Swan America Regatta – Newport (USA)
Swan European Regatta – Cowes (UK)