Apreamare, an offering for experienced owners

The positive momentum at the Sorrento-based shipyard is outlined by Sales Director Giovanni Aprea in this interview with PressMare: a complete range, attendance at the Genoa International Boat Show, a return to the Barcelona boat show and new investments.

PM - After the Cannes show, Apreamare will also be exhibiting in Genoa. What are your expectations for the event and what will the shipyard have on display?

GA - Expectations for the Genoa show are always very high, as historically it has been a particularly important event for Italian customers, who were relatively absent at the latest Cannes Boat Show. We will present the new Gozzo 42 for the first time in Italy, alongside the Gozzo 45, Gozzo 38 Cabin and Gozzo 35.

PM - The new Gozzo 42 is Apreamare’s latest model. How does it complete the shipyard’s range?

GA - It sits exactly between the Gozzo 35 and Gozzo 45 in our range of open walkaround boats. It is a key model and is in strong demand from many Gozzo 35 owners looking to move up in size. This is a highly competitive market segment with considerable demand from owners who still like to handle their boats themselves, without a crew member.

PM - Who is Apreamare’s overall offering aimed at today? What is the profile of a typical Apreamare owner?

GA - The Apreamare customer has always been an experienced owner who often comes to us after having owned several other boats. They genuinely love and understand the sea, beauty and understated luxury. They identify strongly with the brand and are attracted by the idea of owning a unique boat that stands out among the many boats that nowadays tend to look increasingly similar…

PM - Can you tell us about the competition for students enrolled in the “Nautical Product Design” degree course? What does it involve and why did you decide to promote it?

GA - This competition was created together with engineer Umberto Tagliavini, our long-standing designer, with the aim of encouraging young people and giving them the opportunity to work on a project commissioned by a historic brand in the international yachting industry. Apreamare has always invested in young people and their training, with a strong belief in generational renewal. The average age within our company remains relatively low, demonstrating how younger generations, with their enthusiasm and ideas, can contribute to its growth.

PM - Apreamare has decided to exhibit at the next Barcelona boat show. What prompted this decision and this further investment in promotion?

GA - Spain has historically been one of Apreamare’s main markets. Our dealer Island Yachts Broker, which has worked exclusively with us for more than ten years, is very active and has seen an increase in the number of other major shipyards exhibiting in Barcelona. They therefore asked us to make the new Gozzo 42 and a Gozzo 35 available for the show. We have always believed in the boat-show model, particularly at international venues, and we hope Barcelona will also deliver positive results and strong commercial opportunities.

PM - What is in the pipeline for 2027? Can you tell us what you are working on and give us any previews?

GA - Apreamare is known for being a very active and dynamic company. Over the past five years, we have launched one new model every season. At the moment I cannot reveal anything, but there will almost certainly be some pleasant surprises… as the Americans say: stay tuned!

 

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