Honda Marine Europe reports positive signs for swedish industry ahead of Allt För Sjön return
Honda Marine Europe returns to Sweden’s largest indoor boat show Allt för sjön with optimism that the domestic leisure marine market is turning the corner after a slow period for boat manufacturers and equipment suppliers.
Ahead of the two-weekend show, Honda Marine Europe is reporting strong interest in its newly launched outboards, answering rising customer demand for more fuel-efficient engine solutions which offer high performance, style, and ease of use and maintenance.
The company will be showcasing the upgraded V6 200-250hp and 4-cylinder 115-150hp outboards on the stand, alongside the V8 BF300 engine in Grand Prix White, delivering a sleek look for Honda Marine’s most technologically advanced outboard.
Honda Marine Europe will also demonstrate how its key boatbuilder partnerships in Sweden and optimised pre-paired boat-engine configurations bring enhanced experiences to boat owners.
At the Stockholm show, Honda Marine’s trusted partners - Terhi, Sandström, Tiger Marine, Hammer Yachts, Great Line and Alumarine – will be represented across the exhibition floor on their own stands, showcasing Honda-powered boats that set new benchmarks in technology integration, quality, and craftsmanship. The customised boat-and-engine packages are at the heart of Honda Marine’s commitment to pairing its outboard engines with leading boat brands to deliver fully integrated, turnkey solutions.
Magnus Myhr, Country Section Manager for Sweden, Honda Marine Europe, said: “Allt för sjön is an important event on the calendar for Honda Marine, so we are looking forward to showcasing the latest Honda Marine outboards to visitors – the V8, V6 and 4-cylinder engines. Our new and enhanced lineup reinforces our mission to deliver uncompromising performance while inspiring the lifestyle and exhilaration of life on the water.
“Visitors will be able to see our Honwave models, alongside engines ranging from BF2.3 to BF300. On their own stands, our boatbuilder partners will showcase boats equipped with selected Honda engines, all tested for best performance and best boat-engine solution.”
Allt för sjön is Sweden’s largest, most well-attended and longest-running indoor boat show, bringing together the boating industry, enthusiasts, visitors, and keen buyers for a two-weekend kick-off to the boating season.
