Nautor Swan announces first swan 51 sale in the United States

Nautor Swan announces the first sale of its new Swan 51 model to the United States at the end of the 2025 season, marking an important milestone for the brand and confirming the success of its latest performance cruiser. The sale was managed by Ken Keefe to a first-time Swan Owner.

This sale reflects the effectiveness of a series of strategic initiatives undertaken by Nautor Swan to further develop its presence in the North American market, which has historically played a central role in the company’s growth.

“Nautor Swan has a long and successful history in the United States,” said Giovanni Pomati, CEO of Nautor Swan. “During the first thirty years of our company, the US was one of our most important single markets. Sailing has always been deeply rooted in American culture, and our recent results confirm this connection. We have sold more than sixty Swan 48 yachts worldwide, with the United States representing our strongest market, accounting for eleven units. Significantly, the majority of these yachts were purchased by new owners entering the world of sailing for the first time.”

The 51-foot segment represents a cornerstone of the leisure yachting market, offering the ideal balance between performance, comfort and ease of handling. At approximately fifteen metres in length, the Swan 51 is designed to deliver serious cruising capability while remaining manageable with a small crew. The model also carries strong heritage value: the first yacht designed by Germán Frers for Nautor Swan was a Swan 51, launched in the 1980s.

Following its successful debut at the Cannes Yachting Festival, the Swan 51 Dual Energy will be showcased at Boot Düsseldorf in January, where it will be exhibited in Hall 16 alongside the ClubSwan 28.

As part of its continued investment in the North American market, Nautor Swan has recently strengthened its US sales organisation with the appointment of Alexander Hyde as Sales Manager for the United States. Based in Boston, Hyde brings extensive experience in sailing, refits, rigging and high-performance racing yachts. He joins the established US team of Ken Keefe, based in California and representing the brand for decades, and Kevin O’Conor, based in Florida, supporting Nautor Swan’s long-term growth strategy in the region.