Amel: one year after the health crisis: assessment and outlook
Amel shipyard is adapting and strengthening its links of proximity
Since the first lockdown in March 2020, the Amel sites have been constantly adapting to maintain production at 20 units per year (Amel 50 and 60) and respect their customer’s deadlines. To maintain the link with customers and prospects, the availability of the Amel teams have been enhanced with the help of new communication tools.
After having organized, during autumn 2020, Amel “Private Days” with the teams from La Rochelle and Hyères (South of France), the shipyard opens access to its “Amel Private Tour” website.
With most boat shows being cancelled, meeting customers and sailing fans on the pontoons has proven to be impossible. That’s why the Amel sales team has set up "Amel private days", by reservation and in compliance with health rules, to show the sailboats and workshops, and answer all questions from customers or future customers.
A practice that the shipyard wanted to adapt to an “online” version with the “Amel Private Tour” website. “We are still together, but differently. With video appointments, anyone, wherever they are in the world, can be guided on a tour of the workshops, or an Amel 50 or 60, and have answers live and in images. », summarizes Stéphanie Rullier, communications director.