Ribcraft Leisure announces ambitious business expansion plans

Ribcraft Leisure announces ambitious business expansion plans

Ribcraft Leisure announces ambitious business expansion plans

Inflatable Boat

02/06/2023 - 10:17

British boat builder, Ribcraft, has announced that its latest expansion plans will see the iconic brand launch a new range of high-end leisure RIBs and extend its market-reach by establishing a new global dealer network.

The new range of leisure RIBs initially comprises three models; 3.5m, 5.85m and 9.5m. These new boats will be based on Ribcraft's proven PRO-Series hulls but with a new level of luxury for leisure features, deck layouts and fit out.
Sea-keeping and performance are a given when talking about Ribcraft RIBs and these new leisure RIBs will be no different, allowing boaters to push the boundaries of their adventure experiences whilst being surrounded by a high level of specification and ergonomic layout touches.

With Ribcraft's reputation for building quality RIBs and providing outstanding customer service, these new leisure boats are sure to be in high demand, making them an attractive proposition for potential new dealers. To this end, Ribcraft is actively looking to recruit a number of new dealers across the globe to act as sales brokers for these exciting new leisure RIBs.

Ribcraft CEO, Toby Adams, said, "Whilst we are yet to publicly release the finer details about our new leisure boats, we are receiving extremely positive reactions when briefing potential new dealers. The design and specification of these new boats have been based directly on customer demand and feedback. They will benefit from the DNA of our professional boats but will boast a whole host of luxury finishing touches and we are really excited about bringing them to market this year."
Ribcraft Leisure's dealer expansion and launch will be spearheaded by its new Global Leisure Sales Manager, Olly Stevens, who has a proven track record of business development within the marine industry. Commenting on this exciting new initiative, Olly said, "These new high-end adventure-ready leisure RIBs will be a fantastic addition to any boat dealer or broker's portfolio. I look forward to having positive discussions with a number of potential new retail partners over the coming weeks and would welcome further enquiries."

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