Sessa Marine relaunches: new positioning, strategic partnerships and preview of the Key Largo 25

Sessa Marine opens a new chapter in its history and has chosen Lake Iseo, in Paratico, to present it to the press and dealers from Italy and abroad.

The April 11 event is not a traditional product launch, but a strategic positioning moment: the shipyard introduces a roadmap based on a more structured product range, a strengthened industrial base and greater integration with technology partners.

With over 20,000 boats built and a consolidated global presence, Sessa Marine reaffirms its positioning in the accessible premium segment, built on Italian design, build quality, onboard livability and ease of use.

The Key Largo range remains a cornerstone of the brand, with over 8,000 units in the water and a widespread presence in marinas worldwide, serving as the starting point of the current renewal.

Within this framework, the new Key Largo 25 represents the first expression of the new direction. The model will not yet be fully unveiled and will be presented in upcoming international contexts; at the Lake Iseo event, its philosophy and key features will be previewed.

Yamaha and Garmin will attend the event as main partners, confirming the central role of technological collaborations in the development of the new range. Partnerships with Yamaha and Garmin for the open line, together with the collaboration with Volvo Penta for the Yacht range up to 70 feet, represent a key element of Sessa Marine’s strategy, strengthening technological integration, quality and reliability across the entire product portfolio.

April 11 marks a turning point: Sessa Marine clearly defines its positioning and launches a path based on a structured industrial strategy.

Der 11. April markiert einen Wendepunkt: Sessa Marine definiert klar seine Positionierung und startet einen Weg, der auf einer strukturierten industriellen Strategie basiert.