Beneteau unveils Flyer 30, a day boat with SVVT hull
Beneteau presented the Flyer 30 on 10 September at Givrand: a 9.22-metre day boat with a patented SVVT twin-step hull and twin outboards. It debuts at Newport in September
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Beneteau-Fountaine Pajot: Hamon to head Elektra Marine
At the Cannes Yachting Festival the two groups announced Philippe Hamon's appointment as president of Elektra Marine, confirmed JOOOL as their brand and extended the rollout to more models and yards
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Beneteau shows First 36 Spirit and Oceanis 42 at Cannes
At the Cannes Yachting Festival Beneteau presented two new sailing yachts: the First 36 Spirit, a planing cruiser due to premiere at boot 2027, and the Oceanis 42, successor to the Oceanis 40.1
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Groupe Beneteau steps up product development: 24 new models for the 2026-2027 season
At the Cannes Yachting Festival, Groupe Beneteau is presenting 24 new models for the 2026-2027 season, continuing the range renewal plan that provides for a total of 66 launches over the 2025-2027 period
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How the Value of Nautical Brands Is Changing: Identity, Product and Global Strategy
“Inside the Brand: Stefano Grasselli’s Perspective” is a new series of articles published by PressMare and written by Stefano Grasselli, a manager with more than thirty years of experience in communications, marketing and the management of internationally recognised brands
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