Assets Group and Azimut Yachts forge strategic partnership in the Maldives

Global destinations developer Assets Group and world-leading nautical brand Azimut Yachts bring together their expertise to integrate bespoke resort stays with the freedom of cruising at sea. Starting in 2026, a dedicated fleet of 18 Azimut yachts and a specialized Azimut Service Center in Malé will bring this vision to life.

The agreement was formally sealed on Sunday, September 13, aboard Azimut's new flagship, the Grande 44M, against the stunning backdrop of the Cannes Yachting Festival.

The partnership is rooted in a strong alignment of ethos and ambition: Assets Group, a subsidiary of Power International Holding and a global developer creating destinations defined by experiential depth and environmental harmony, finds a natural counterpart in Azimut Yachts, a brand that has defined the contemporary yachting lifestyle by combining Italian design, innovation and a deep connection with the sea.

Their shared commitment to experience-led design, personalized service and responsible stewardship creates a natural platform for collaboration. Its first landmark expression will take shape in the Maldives beginning in 2026, with a dedicated fleet of 18 Azimut yachts designed to serve Waldorf Astoria Maldives Ithaafushi and Rosewood Ranfaru Maldives, extending the guest experience beyond the shore and making the journey itself part of the destination.
To support the fleet and ensure a consistently high standard of service, a new Azimut Service Center in Malé will complement the partnership. Supported by the brand’s Italian team and Azimut Yachts Maldives powered by Elite Yachts—Azimut’s longstanding partner in the Middle East and now the Maldives—the Center will provide dedicated local support and help ensure seamless operations across the islands.

“This partnership represents a major strategic milestone for Azimut across two key dimensions. First, regarding our business model, which expands into new distribution channels. Second, with respect to our brand positioning: by partnering with leaders in ultra-luxury hospitality, we elevate the ecosystem of yacht-related experiences for a discerning audience, in a highly compelling hub,” states Marco Valle, CEO of Azimut|Benetti Group.

“At Assets Group, we are shaping destinations around the full guest journey, creating experiences that extend far beyond the stay itself. Our investment in 18 Azimut yachts brings that vision onto the water, combining world-class craftsmanship, personalized service and seamless mobility. In doing so, Assets Group will become the operator of the largest private luxury yacht fleet in the Indian Ocean—setting a new benchmark for integrated luxury hospitality and reflecting the ambition with which we are building the future of destination experiences in the Maldives,” states Khaled Zi Alnon, Group Chief Executive Officer of Assets Group.

“The Maldives represent a high-potential market where we already enjoy a solid footprint. Here, we are set to further consolidate our leadership position, also thanks to the opening of a local service center. It is precisely Azimut’s ability to combine market expansion with an uncompromised standard of service excellence that enables us to scale with long-term stability, while ensuring partner satisfaction at the highest level,” emphasizes Enrico Chiaussa, Chief Commercial Officer EMEA APAC of Azimut Yachts.

The fleet and the exceptional natural settings at the heart of this collaboration embody a philosophy in which the luxury of the stay and the freedom of the voyage become one. Azimut’s Magellano Series—with 15 yachts set to join the fleet in the Maldives—pioneered the nautical crossover, capturing the spirit of exploration and the freedom to journey beyond the expected.

This nautical spirit is anchored in Assets Group’s approach to purposeful hospitality. The Waldorf Astoria Maldives Ithaafushi—a private sanctuary spanning three islands—and Rosewood Ranfaru Maldives—stretched across a striking chain of private islands around a pristine lagoon—reflect a strategy in which exceptional destinations, highly personalized hospitality and respect for the natural environment come together to create enduring experiences.

The collaboration reflects a broader evolution in contemporary luxury—toward a form of exclusivity defined not simply by place, but by access, freedom, personalization and a deeper connection with nature. Together, Azimut Yachts and Assets Group are bringing this vision to life for a new generation of global travelers seeking meaningful experiences that extend far beyond the stay