Verga 1958

Verga 1958

The Nautical division passes from Verga-Plast Nautica to Verga 1958


17/01/2023 - 09:41

Verga-Plast Nautica, the Italian boatyard founded by Giancarlo Verga and a leader in the industry, has announced a change in image with a rebranding that will see the company become Verga 1958. With this new name, the boatyard wants to celebrate its 65th anniversary and long history and tradition, but also look to the future with innovation and new energy.

The choice of the name Verga 1958 is not accidental, as it was in that year that Giancarlo Verga founded the boatyard with the goal of creating high-quality boats with a strong connection to the Italian territory. Since then, Verga 1958 has always focused on product quality and Made in Italy, but also on respect for people and the environment.

Verga 1958 represents the tradition and innovation that for us symbolize the love for the sea.

The new image of the boatyard will be accompanied by important new features, designed to meet the needs of the most demanding customers and offer a unique sailing experience, but also to respect the environment through the use of sustainable materials and low-impact technologies.

Verga 1958 does not stop here, in fact, as part of the rebranding, Verga-Plast Store, the online sales website for tenders, spare parts and accessories for boats, will no longer be a separate website but will become Verga 1958 Boutique and will be directly integrated into the website and product pages of boats available online. This will allow customers to have a simpler and more complete shopping experience.

It is also important to note that today the company is family-run and managed by Franca Verga and Roberto Bitturini with their sons Elisa and Stefano Bitturini, who continue to carry on the values and tradition of the founder Giancarlo Verga.

The rebranding of Verga-Plast Nautica to Verga 1958 is an important step for the company and a strong signal for the boating market. With this change in image, the Italian boatyard wants to show the world its long tradition, passion for boating and commitment to sustainability, but also look to the future with innovation and new energy.


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