CMC Marine USA: new internal structure for a season of growth

CMC Marine USA: new internal structure for a season of growth

CMC Marine USA: new internal structure for a season of growth


14/02/2024 - 12:29

Following the recent appointment of Raffa Invrea as Managing Director, joined a short while ago by Andrea Cavaliere as Operations Manager, CMC Marine USA is defining its strategy for the coming months in the United States.

After taking part in the Seattle Boat Show, the world’s leading company in stabilization systems is planning ongoing coverage of the US market and making preparations for the Miami International Boat Show (from February 14 to 18) and the Trawlerfest in Stuart (from February 27 to March 2), with the aim of fine-tuning and diversifying the brand’s offering and ramping up expansion in America.

CMC Marine USA, founded in 2019 in Fort Lauderdale, is gearing up for a period of radical transformation and major events. After the recent appointment of Raffa Invrea as Managing Director, the US branch of the world’s leading producer of electrically operated stabilization systems will play a central role in the three-year, €10 million growth plan recently announced by Alessandro Cappiello, based on the three pillars of product, production capacity and offering.

The strategy drawn up by CMC Marine, which has more than doubled its turnover in the last three years, involves a reorganization of both internal processes in the United States and relations with American dealers and distributors, with the aim of extending coverage to Central and South America and the Asia Pacific region.

“The United States is a huge market with an almost boundless and highly diverse user base. Establishing a close-knit geographical presence through a network of distributors and dealers spread across the entire country is crucial for brand growth. The USA is a gateway and stepping stone to other very active markets such as Brazil and Central and South America, but also Canada and the Asia Pacific area,” explains Raffa Invrea. 

Drawing strength from the valuable industry insights and consolidated personal network of the new Managing Director, and from the expertise and professionalism of Operations Manager Andrea Cavaliere (who joined CMC Marine back in 2022), plus a new social media strategy (LinkedIn, Instagram and Facebook), the American unit will be taking part in the main American boat shows in order to fine-tune the brand’s offering for a customer base with different needs to the European market, as well as to build loyalty and establish relations with local dealers and distributors.

After receiving excellent feedback at the Seattle Boat Show, the largest industry event on the Pacific coast, CMC Marine USA will be taking part in the Miami International Boat Show (from February 14 to 18) and the Trawlerfest in Stuart (from February 27 to March 2).

On display at the three US boat shows will be several examples of Waveless STAB, the range featuring the most compact electric stabilizing systems currently on the market, designed for boats upwards of 12 metres in length, which will soon be expanded by the introduction of a new size, STAB50 with a 1.8 sq m fin. On show in Miami there will also be a Stabilis Electra unit, the stabilization system for yachts at anchor over 18 metres in length.

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