Besenzoni joined Together We Boat

Besenzoni joined Together We Boat

Besenzoni joined Together We Boat


01/02/2024 - 14:50

Besenzoni is happy to announce it has joined with “Together We Boat!”, the new brand born from the alliance between the company and HP Watermakers, Mase and GenSet, officially presented during the last Boot in Düsseldorf.

The exhibition in Germany has been the occasion to officially present the partnership between Besenzoni, GenSet, HP Watermakers and Mase, four historical companies in the nautical field that created the brand “Together we boat!”.

The goal of the union between these important nautical companies, active on an international level, is to strengthen and extend the reach of customer support thanks to a united, solid and collaborative front, which gives a competitive advantage thanks to the sharing of technical, human and financial resources, the latter specifically aimed at the joint organization of industry events and exhibitions.

The condivision of know-how between the four companies will make it possible to offer a wider variety of products and services with high-level counselling, thanks to the optimization of resources, and competencies. Moreover, this new partnership has the goal of implementing innovative solutions and improving the ability to adapt quickly to the constantly evolving market needs. Thanks to this synergy, it will be possible to answer new challenges with greater flexibility and speed, positioning the companies involved at the top of the nautical industry.

Together we boat!’s aims to increase the strength of the group on the market, as well as strengthen the relationships with the clients of each company, by offering simplified access to a wide range of products and resources.

“Becoming part of this alliance is an opportunity for us to grow and confront ourselves directly with other like-minded realities – states Giorgio Besenzoni, Besenzoni’s CEO. – Finding useful and advantageous solutions for the final client remains the target of our efforts, together with the will to put into practice innovative ideas and create a positive impact on the market”.

“Unity is strength and although our histories and identities remain untouched and indelible, our 4 companies have decided to overcome that psychological barrier, of Italian companies that do not know how to team up, creating something never seen and experienced before at these levels.” – states Gianni Zucco, HP Watermarkers co-founder. – “By moving together on so many fronts with our combined sales and service force, we are able to offer all shipyards in Europe and around the world the package with all our products, quickly and competitively.”

 "The driving motive of the Together We Boat initiative," confirms Luigi Foresti, president of Mase Generators and GenSet, "is to pool experience and managerial and product expertise in order to maximise, through the commercial and technical management of the most valued customers, the market share presence of our brands.

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