BENETEAU is happy to announce Jean Francois Pape as the new Director of Communication. In his new role, Jean Francois will be at the head of BENETEAU communication and marketing strategy, with a specific focus on the digital implementation.

Jean-François holds 15 years of experience in brand communication, with specific focus on digital strategy and CRM. He started in 2003 as project manager for marketing analysis within the group Usine Nouvelle, moving then to Havas group, where in 8 years he covered different roles from leading digital projects up to associated director.

« I am extremely pleased to have Jean Francois joining our team » says Luca Brancaleon, General Manager of BENETEAU, « he successfully accompanied several
companies with their digital and marketing strategy, I am sure he will be a great asset for our company ».

Before joining BENETEAU, Jean Francois Pape led the digital team of the DDB agency in Nantes, with a focus on entertainment and aerial services.