Silver Arrows Marine unveils "Granturismo Experience" in Miami
Wednesday, November 30, 2016 12:43 PM
Silver Arrows Marine's new Granturismo Experience, announced at the exclusive My Yacht Miami luxury brand showcase, offers a unique insight into life with the acclaimed Mercedes-Benz Style-designed 14m motor yacht.
The innovative concept takes invited guests on a truly gran turismo journey, on land by Mercedes-Benz automobiles and on sea by Mercedes, the first Silver Arrows Marine motor yacht. It is a day being seduced by emotive design, exquisite materials, and a completely fresh approach to lifestyle living on board a 14m yacht.
The Granturismo Experience commences in 2017 in Montecarlo but is announced today, on the eve of Silver Arrows Marine's attendance at My Yacht Miami, one of a series of invitation-only luxury brand events held around the world on superyachts. Silver Arrows Marine is being represented in Miami by Chairman Ron Gibbs and Chief Executive Officer Jacopo Spadolini.
Jacopo Spadolini said: "It's great to be in the US and, after four years of intense development work, to be able to say: Silver Arrows Marine is open for business.
"The My Yacht events provide the perfect opportunity for us to explain all that is new and innovative about our uniquely designed yacht. We look forward to welcoming guests from the US aboard our first yacht when the Granturismo Experience days start next Year."
Silver Arrows Marine is taking part in the US reception, which is being held as part of the 15th Art Basel Miami Beach contemporary art fair, for the first time. The company's US debut comes after an enthusiastic reception in Europe to its first 14m yacht, designed as the marine cousin of the Mercedes-Benz family of luxury automobiles. At the Monaco Yacht Show in September, the all-new yacht, aptly named Mercedes, impressed all who saw it and who enjoyed its cruising performance.