Sanlorenzo expands its relationship with the world of interior design
Friday, October 30, 2020 3:19 PM
Sanlorenzo, known for its disruption of the rigid canons of nautical construction in a contamination with the world of design, opening the imagination to new languages with unprecedented results, looks to the East. The Italian shipyard that has taken on the character of a “boutique” in the yachting industry, building building iconic yacht, all of each with interiors designed and produced according to the requests, the style and the desires of every single owner, is pleased to announce the expansion of the collaboration with the well-known Asian architect, interior and product designer Steve Leung.
One of the most prestigious design studios in the Far East, with a headquarters in Hong Kong and branches all over China, boasting a fine portfolio of residential achievements, Steve Leung Design Group has been called on by Sanlorenzo Asia to shape “an Asian interpretation of life on board,” confirming the brand’s cosmopolitan vision combined with deep respect for every culture, in a perspective of evolved customization based on in-depth knowledge of every market, with its representative tastes and values.
After the first collaboration launched in 2016 for the interior design of the Sanlorenzo SL106 yacht, the project team of Sanlorenzo Asia and Steve Leung Design are already working side by side on the interiors of the SX88 motoryacht.
A synthesis of the Explorer typology with the classic motoryacht with flying bridge, for which Sanlorenzo continues to be one of the leaders on a worldwide level, the SX line is an “intelligent” proposal where style, flexibility and functional quality blend in a shared language.
Thanks to great design freedom and countless custom options, the SX88 perfectly embodies Sanlorenzo’s ability to shape the spaces of its yachts, interpreting different lifestyles and offering solutions that are always unique and exclusive, leading to the company’s worldwide success, especially in Asia, a market where the brand is going through a remarkable period of growth. The many yachts and superyachts already delivered in the region, including outstanding models like the new SX76, the SL102 Asymmetric and the 500EXP superyacht, will be joined by others presently under construction for local buyers, including the new SL96A and SD96, demonstrating the fact that Asian yachtsmen recognize and appreciate the superior quality and refinement of Sanlorenzo’s sartorial creations, as opposed to the standard products offered on the market.
For over 60 years, Sanlorenzo shipyards has been building high quality motoryachts designed and made-to-measure according to the owner’s specific requests, thanks to the perfect bond between craftsmanship and advanced technology.
Founded in 1958 by Gianfranco Cecchi and Giuliano Pecchia who opened the first shipyard near Florence, Sanlorenzo was taken over in 1972 by Giovanni Jannetti who launched the first fiberglass hull boat in 1985 and moved the headquarters to Ameglia (SP) in 1999. In 2005, Massimo Perotti - thanks to the deep experience gained in over twenty years of activity in the sector - took the baton.
Thanks to the management of Mr. Massimo Perotti, Chairman of Sanlorenzo, the shipyard has gone through a period of extraordinary growth, bringing consolidated net revenues from new yachts to a level of 40 million euros in 2004 to 455,9 million euros in 2019.
As one of the main producers worldwide of yachts and superyachts, Sanlorenzo has today four production plants: La Spezia, dedicated to the production of Superyachts, Ameglia for the production of medium and large size yachts, Viareggio, for the production of fiberglass yachts over 100 feet and Massa, the new center for the research and development of new models.
Guided by his resolution and entrepreneurial perspective, Mr. Perotti, has introduced in Sanlorenzo some actual innovations which have revolutionised the world of yachting. A major milestone in this journey was its opening to the world of design through the collaboration with renown designers such as Dordoni Architetti, Antonio Citterio Patricia Viel, Piero Lissoni (Sanlorenzo’s Art Director since 2018), Patricia Urquiola, John Pawson and Christian Liaigre.
This unique, innovative approach has also led the company, over the years, to bond with the world of art through the collaborations with major Galleries and cultural institutions. In 2018 Sanlorenzo has entered a global partnership agreement with Art Basel, the leading art fair for modern and contemporary art for the annual events in Hong Kong, in Basel and Miami Beach. In 2020, Sanlorenzo also becomes the Institutional Patron of the Peggy Guggenheim Collection in Venice, the most important museum in Italy for European and American 20th-century art.
Steve Leung Design
Steve Leung is an internationally acclaimed architect, interior and product designer born in Hong Kong. He has over 30 years of design experience and his works reflect the projects’ unique character with a contemporary touch, taking inspirations from Asian culture and arts. Recognized 15 times in the Oscars of Interior Design – the Andrew Martin International Interior Design Awards – Steve was the Winner of the Interior Designer of the Year Award 2015.
Steve founded Steve Leung Design Group (SEHK: 2262), one of the largest design practices in Asia and the World’s No.1 Residential Design Firm accredited by Interior Design Top 100 Giants four times in 2016-2020. “Design has the power to break boundaries” is Steve’s philosophy, which leads his team to achieve unprecedented and cross-disciplinary collaborations, and create a broad spectrum of product designs with international brands. He is also the first Asian Creative Director of YOO.
Committed to giving back to the design industry and community, Steve is currently the Past President of IFI – the International Federation of Interior Architects/Designers – and he is also a board member of Hong Kong Design Centre. In 2014, Steve and interior designers from Mainland China, Hong Kong and Taiwan established the C Foundation to foster design education and development.