Sanlorenzo: the project of the new flagship office in Singapore
Thursday, April 9, 2020 11:18 AM
One of the world’s leading producers of yachts and superyachts, Sanlorenzo confirms its international success with the creation of a new flagship office of Sanlorenzo Asia with the partner Simpson Marine. A facility recently completed and scheduled to open next month in Singapore, in the prestigious, exclusive Quayside Isle, Sentosa Island.
Designed by Lissoni Associati, the new Sanlorenzo space will be a strategic reference point for operation on the local market, reinforcing the brand’s program of leadership in Southeast Asia by means of a direct presence.
The design conveys a sense of continuity with the image developed for the Sanlorenzo booths at boat shows around the world, mixed with the formal purity of settings created for the brand’s participation in cultural events like Art Basel. The office reinterprets these stylemes to create a space of minimal elegance, in keeping with the signature approach of Piero Lissoni; it is furnished with a selection of contemporary and modern design pieces, and framed on two sides by the typical metal walls of freight containers, a reference to the world of nautical construction.
A project that sets out to communicate the international character and quality of the company, without overlooking its industrial identity, which is called into play in the choice of the materials.
"For us this is a very important project, a window on a part of the world that has one of the most beautiful and special seas on the planet. At the same time, it is a positive development in this moment of worldwide crisis. Singapore will be one of the first steps in the new process of growth of Sanlorenzo" explains Piero Lissoni, Sanlorenzo Art Director.
Since 2015 Sanlorenzo Asia acts as the ambassador and spokesman in Southeast Asia of the philosophy and values of the brand such as craftsmanship, personalization, attention to detail and pursuit of the highest quality. Through collaboration with the partner Simpson Marine, over the years this affiliate has sold many customized yachts and superyachts. In line with the sartorial approach of Sanlorenzo, every project is developed to interpret the requirements of the yachtsman, thanks to in-depth knowledge of the local market and its representative values. Among the models already sold in 2020, there are the SX76 crossover yacht and the new 44Alloy superyacht.
“The opening of the Singapore flagship office further demonstrates our commitment to the region and reflects the outstanding success we have had with the brand in recent years. A natural hub for our S.E.A activities this beautiful lounge will be a space for owners to enjoy and for future owners to explore and appreciate the brand. We are privileged to have delivered a number of Sanlorenzo yachts throughout South East Asia including new models with the SX88, SL102 Asymmetric and the imposing SD126. Expected to arrive early next year from our superyacht division is the spectacular 44Alloy adding further to an impressive and growing fleet.” explains Nick Stratton, Sanlorenzo Asia Sales Manager.