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FuoriSalone 2017 - Sanlorenzo: The Sea in Milan

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FuoriSalone 2017 - Sanlorenzo: The Sea in Milan
FuoriSalone 2017 - Sanlorenzo: The Sea in Milan

“Stylistic commixture and the capability of creating a connection between different universes of “Made in Italy” are trademarks for Sanlorenzo, one of the leading shipyards in the world for the production of yachts over 24 meters in length. Telling a different way of living the Sea is the key to escape a “crystallization” that has been keeping the boating industry detached from the languages of our time.
That is why Sanlorenzo was the first to partner with some of the most renowned Italian designers in creating the interiors of its highly bespoke yachts, such as Dordoni Architetti, Antonio Citterio Patricia Viel and Piero Lissoni, besides maintaining constant and organic cooperation with those furnishings brands that better represent contemporary quality and taste.
These partnerships, along with several initiatives designed with the most important art galleries – like Tornabuoni Arte on the occasion of international events such as Art Basel and Biennale di Venezia – contribute in getting some fresh air to the boating world, often inexplicably detached from the refined language of interior design that made us known and unique in the world.
The exhibition, named Sanlorenzo: the Sea in Milan and set in the premises of La Triennale di Milano, describes transversally and with a little bit of Dadaism the creativity of our shipyard.”

Sanlorenzo, the most iconic Italian shipyard, has selected the princely rendez-vous of the world of design to tell its story, communicating that transversality that has made it unique in its own sector.
From April 4th to 9th, on the occasion of the FuoriSalone 2017, the company will therefore be in Milan in the spaces of La Triennale, one of the city’s reference points for architecture and design, with the Sanlorenzo: The sea in Milan installation. The event was conceived to immerse the audience in the world of Yacht Design, altering the city’s landscape: the area in front of La Triennale di Milano is transformed into various seas that alternate by means of a large projection on the ground, evoking a hypothetical ocean crossing in the remotest places on the planet, while at the foot of La Triennale stairway a “dock” permits visitors to view a projection “au bord de la mer”. The installation involves the interior spaces of the foundation as well, where an entire room is dedicated to the presentation of the great families of yachts produced by Sanlorenzo (SL, SD and Superyacht) and to the narrative of the collaborations with Dordoni Architetti, the studio Antonio Citterio, Patricia Viel, and Piero Lissoni.

This is an immersive experience into the world of Sanlorenzo, in which the city of Milan, the European capital of design, represents the ideal setting to recount these stylistic and interior design values as well as the manufacturing tradition and vocation of bespoke work that strongly connect the company with the world of design.

The Courage to Change: When Design and Architecture Meet the Yachting Industry and Art Surrounds It

Since 1958, the Sanlorenzo shipyard has been building high quality motoryachts custom designed according to the specific requests of the ship owner, distinguishing themselves by a timeless elegance and simplicity of form, the expression of refined luxury, revealed through the selection of materials and the care for the smallest details. Thanks to the handicraft abilities of the best artisans, each yacht thus becomes a unique creation, finished through a sartorial approach and stitched to fit the customer’s needs. Starting in 2005, through the visionary management of President Massimo Perotti, Sanlorenzo began a journey towards new and unexpected routes. The willingness to break out of crystallized habits has in fact led the company to open itself up to different areas that speak similar languages, such as art and design. In the past ten years, Sanlorenzo has therefore involved some of the best renown figures from the design world in its yacht interior projects, starting with Dordoni Architetti, Antonio Citterio Patricia Viel and finally Piero Lissoni for the SX line which will be launched in September on the occasion of Cannes Yachting Festival, the major European Nautical show. The collaborations with these architects and designers have resulted in a total revolution of the aesthetic codes of nautical design through the adoption of a series of innovations and style elements that have made it possible to bring the concept of “home living” on board.

On one hand, the work on the element of space, while still tied to the constraints of the structure of a yacht, seems to expand endlessly thanks to the destruction of barriers and the creation of a single space that develops fluidly throughout the cockpit, on the other a new way to interpret illumination, always an essential, important element on the lower deck, that designs the spaces scenographically, providing them with the warm atmosphere of a home. Once again, it is the search for balance between interior and exterior spaces in the vein of maximizing harmony.

Another essential element is the close collaboration with the companies that represent excellence in the international design world including Paola Lenti, Boffi, Roda, Minotti, B&B, Flexform, Cassina, Baxter, Living Divani, Vitra, Knoll international, Agape, Ivano Redaelli, Edra, Artemide, Flos, Fontana Arte and many others that have developed ad hoc solutions for Sanlorenzo, adapting their products’ technical characteristics, materials, and construction solutions to marine needs.

Each interior project is developed hand in hand with the ship owner who is actively involved in every design step, through a direct relationship with the company and the designers to best respond to his requests. Another fundamental part of the decision-making process and one of the stylistic peculiarities of Sanlorenzo is also the “design tour”, in which the client is personally accompanied to visit the most prestigious Italian showrooms to select the furnishings himself and to appreciate the quality of the best design with his own hands.

In addition to design, Sanlorenzo is particularly sensitive to the themes that relate to the art world. For this reason, it has recently launched a series of initiatives with important Galleries including Tornabuoni Arte on the occasion of Art Basel Miami Beach, hosting an exhibition dedicated to the Italian Monochrome, one of the fundamental painting themes of the 1900s, on board of one its yachts.
With the desire to reconfirm its own affinity with the world of art, Sanlorenzo will also be in Venice in the month of May for the 57th Venice Biennale with an event in collaboration with Fondazione Giorgio Cini and Tornabuoni Arte.

Sanlorenzo’s closeness to art is also expressed from a project point of view: in the future, a further integration of interiors with contemporary art is envisioned in order to transform Sanlorenzo yachts into unique pieces with ad hoc works done for the interior spaces in a boat.

SANLORENZO: THE SEA IN MILAN

@La Triennale di Milano – Fuorisalone 2017
April 3rd Press preview h. 11am – 6pm
April 4th h. 10.30am – 12am
April 5th-9th h. 10.30am – 10pm