Next Yacht, technological research: the nautical excellence in Versilia
Sunday, September 19, 2021 12:55 PM
Next Yacht Group draws on the tradition of a Group boasting over 40 years of experience, whose magnificent yachts have contributed to making Italian boating uniquely recognised all over the world.
Next Yacht Group, as the name suggests, has been established with a clear will to look to the future, going beyond conventional paradigms to offer its own vision of excellence and a different, innovative interpretation of Luxury Lifestyle.
Next Yacht Group can rely on the sound economic and financial standing of GB Invest Holding AG, a world leader in Information Technology and in the application potential of artificial intelligence, and is now aiming to combine technological research with the bespoke approach of fully-custom products.
Next Yacht Group is an integral part of a wider, strategic plan to invest in the top-end luxury hospitality sector, aiming to connect Viareggio and Forte dei Marmi, thereby uniting - under the Versilia skyline - the capital of worldwide boat building with the glamour of beaches and haute couture, and the historical Hotel Principe di Piemonte with the mellow charm of Maitò Beach, through the unique sensory experience offered by the best starred chefs.
Next Yacht Group is looking to take to the ultimate level the concept of onboard comfort and liveability, on Maiora yachts, and the thrill of a sporty personality combined with high-speed cruising in the utmost safety on AB Yachts. As for CBI Navi, the goal is to conquer the next frontier in the use of technology in steel boat building.
Next Yacht Group is taking part in the Cannes, Genoa, and Monaco boat shows introducing not only its new company structure, but also its fresh, engaging brand identity, successfully reflecting the Group's values and strategies.
Considerable investments have already been made to renovate production sites, develop new models, and strengthen the design and organisational structure, coordinated by new CEO Gennaro Candida De Matteo, whose brilliant, long-standing experience in - among others - the yachting industry is bound to be a vital asset for the Group. Under the artistic direction of Prof. Arch. Marco Casamonti, Full Professor in Architectural and Urban Design
at the University of Genoa, and founder of Studio Archea, which includes more than 180 architects and which realized works of Architecture, Design, Interior Design and Graphic Design all over the world.