Nautor's Swan closes October celebrating important firsts
Tuesday, October 20, 2020 6:29 PM
Nautor’s Swan set an important milestone in the history of the brand with its first edition of the Swan Experience in the beautiful resort, Marina di Scarlino.
The aim of the event was to present the Nautor’s Swan world at 360°, with its evolving history, in fact, the past 10 days have been a carousel of activities dedicated to Swan owners, prospects and VIPs.
With the inaugural ceremony on October 13th, the Finnish brand opened the week with the first edition of the Swan One Design Worlds. The very first stand-alone Swan OD Worlds had wrapped up on Saturday 17, with the attendance of 26 Swan OD yachts, among which 15 ClubSwan 50, 6 ClubSwan 36 and 5 Swan 45.
The newly crowned World Champions are Marcus Brennecke (ClubSwan 50 HATARI) and Lennard Van Oeveren (Swan 45 MOTIONS), while the Gold Cup winner, among the 36s is Andrea Lacorte’s CETILAR VITAMINA.
“Being able to host this event, especially during this controversial time has been something amazing” says Enrico Chieffi, Nautor Group Vice President. “Positivity was palpable and having happy sailors, coming from 11 countries to take part in our Regatta is something we are very proud of”.
October 17th was the final day for The Nations League 2020 but Marina di Scarlino will welcome the Swan One Design fleet back again for some warm up racing between March and April 2021, before the brand new start of the first leg of The Nations League 2021, scheduled from May 25 to 29.
From October 16th, the racing programme was accompanied by the Swan Private Boat Show, where the full Swan Line was on display, supported by some pre-owned yachts available for sale through Nautor’s Swan Brokerage. The 11 beautiful boats on display, namely Swan 78, 2 versions of Swan 65, Swan 54, 2 versions of Swan 48, Swan 115, Swan 70 and Swan 75, ClubSwan 50 and ClubSwan 36 have been available for visits and sea trials.
The guests also had the possibility to visit the Nautor’s Swan Global Service in Scarlino, the new star of the brand born to assist clients 24/7, where the team was available to explain all the services offered.
"The organization of this event was womething we had really at heart of Nautor and we are proud we've been able to do it, even if in this trying time" says Giovanni Pomati, Nautor Group CEO “Showing our entire world tangibly in one venue was impressive, we’ve been able to welcome under one roof the different fans of the brand, whether they are fond of racing or cruising, or both. It’s thanks to them that the Swan Experience was a great success!”.
The Swan Experience was organized with the full respect of health and safety regulations, and this was a key ingredient of the relaxed atmosphere for the guests, who were able to entertain themselves with test drives powered by Automobili Lamborghini, the beautiful Art Exhibition, Mare, by Roberto Ghezzi, which underlines the sustainable commitment of the brand hand in hand with Marevivo.
The event saw the participation other of high-end partners who contributed to the success of the “experience”: AON, Automobili Lamborghini, Banor, Bottega Conticelli, Ferrari Trento, Disaronno, Garmin, Marevivo, Michela Nicoli, North Sails, Quantum Sails, Rigoni D’Asiago, Sease and UYN.