Monte Carlo Yachts continues with north American expansion
Wednesday, January 24, 2018 5:27 PM
After recently announcing the signing of three new dealers on the East Coast of the United States to meet increasing demand for its products, Monte Carlo Yachts is pleased to announce the signing of two new dealers in the Pacific Northwest.
In Seattle, thirty-year marine industry veteran Kevin Roggenbuck and Lake Union Sea Ray have signed on and in Vancouver, British Columbia, Bob Pappajohn and M&P Yacht Sales, a 2nd generation marine dealer since 1957, is representing MCY for Western Canada. M&P Yacht Center’s MCY office will be located at Coal Harbor in downtown Vancouver while Lake Union’s office and showroom is situated on South Lake Union, in the heart of Seattle’s boating community.
“We are excited to enter into a relationship with two of the industry’s most reputable marine dealers in Lake Union Sea Ray and M&P Yacht Sales. Both dealers have been recognized by Boating Industry’s TOP 100 for many years running, and both are Five Star Marine Industry Certified, and finally both dealer’s share Monte Carlo Yachts philosophy on delivering an exceptional customer experience. We’re lucky to have them on our team.” said Carla Demaria, MCY’s President.
Monte Carlo Yachts continues to identify key dealers with excellent reputations in North America and around the world to represent their premium line of yachts and believes that today’s customers are looking for dealers whon have the selling experience and service capabilities to address their very personalized needs.
“We’re excited to be part of the Monte Carlo Yachts team, and believe that the MCY brand fills a white space in our existing product offerings that allows our current customers to move up in size while at the same time attracting new customers to the Lake Union Sea Ray family”, noted Kevin Roggenbuck, Lake Union Sea Ray’s President.
The Monte Carlo Yachts entire collection is built at a state of the art facility in Monfalcone, Italy, through a WorldClass modular construction process inspired by the concepts in Lean Manufacturing. Together with the worldfamous design studio Nuvolari Lenard, Monte Carlo Yachts have studied and introduced design features and materials extensively used previously only on mega yachts and consequently resetting the meaning of key words such as style, functionality and customization.
“Monte Carlo Yachts is a great addition to M&P Yacht Centre’s line up of quality yachts, and we’re proud to represent them in Vancouver and Western Canada. We look forward to a long and prosperous relationship with our MCY friends in Italy”, said M&P’s President, Bob Pappajohn.
Since their first appearance in the American market five years ago, the yachts of the MCY collection have already made a strong impact across the region. The incredibly spacious interiors, the original and noble design and unprecedented levels of customization attracted much attention and positive feedback from those attending the most important American Boat Shows.
The MCY collection currently includes the MCY 65, MCY 70, MCY 76, MCY 80, MCY 86, MCY 105 and the brand new MCY 96, recently launched in Venice in July 2017 and recently displayed at the major European Boat Shows in Cannes, Monaco and Dusseldorf. The full MCY range will be displayed Yachts Miami Beach (February 16-20, 2018) where the brand new MCY 96 will make its American debut, and the Palm Beach Boat Show (March 22-25, 2018).