Gulf Craft at Cannes Yachting Festival with two Majesty superyachts
Tuesday, September 11, 2018 8:05 PM
Gulf Craft along with Aurora Yachts, its exclusive Majesty Yachts dealer for France are presenting two of the finest superyachts that capture the innovative spirit of the UAE's leading shipyard with over three and a half decades of imposing presence.
Set in elegant, luxurious surroundings in the sparkling bay of Cannes, Europe’s leading in-water boating event, visitors to the show at French Riviera, Port Vieux, are treated to the 2018 models of Majesty 125 christened as M/Y ALTAVITA and Majesty 100 christened as M/Y SVETLANA.
After enjoying decades of great growth as Middle East’s leading shipyard, Gulf Craft is at thethreshold of a new journey forward, fueled by a three-point strategy that redefines three key development areas.
Firstly, Gulf Craft has renewed its focus on all the brands wherein each will be managed as an individual unit, with its own direct line of accountability and utilization of resources based on individual business plans and growth objectives. A new design language will be implemented on all models across the range - starting with the Oryx, luxury sport boats and cruisers; the Nomad Yachts, an innovative collection of adventure boats for families; Silvercraft, which is a sport fishing line; and Majesty Yachts, the flagship brand featuring an exclusive selection of the finest yachts and superyachts.
Second is optimizing the budget to maximize the return on investment, which Gulf Craft plans to achieve by focused investments on refreshing each of the brands via an accelerated product lifecycle management - which means new models coming out in future at a faster pace than before.
The final focus of three-point growth strategy is on nurturing the most important asset of the company - the employees. Gulf Craft aims to structure itself as a ‘learning organisation’, so that it continues to attract and retain the best talent possible to achieve and sustain highest standards of quality.
"I firmly believe the future of any business is not driven by what you did yesterday but what you are doing today. One of our key strengths is that we’re a vertically integrated organisation, with our own team who handle all aspects of product development, unlike our competitors. That really helps when it comes to development speed of new products and our quest for improved quality," said Gregory Yeakle, CEO of Gulf Craft.
Gulf Craft is now getting ready with yet another monumental feat - the construction of the much- awaited flagship and its first megayacht - Majesty 175, the first World Commercial Yacht over 500 GT made from GRP material in compliance to LY3 Code gets underway. Meticulously crafted in collaboration with naval architect Massimo Gregory, the superyacht is scheduled to be launched by the second quarter next year. Her interior design has been developed by Italy's Cristiano Gatto in collaboration with Gulf Craft Design Studio.
On display at this year's Cannes Yachting Festival is the luxurious tri-deck M/Y ALTAVITA - Gulf Craft's brand-new superyacht from the prestigious Majesty Series. The yacht was delivered in June 2018 to the European charter market and sets a benchmark in luxury, elegance and true sophistication. Certified for charter service anywhere around the globe, ALTAVITA has been designed for private getaways and effortless entertainment.
While M/Y ALTAVITA raises the bar for superyachts, M/Y SVETLANA sets the yardstick when it comes to integrating the gentlest of human emotions with Gulf Craft's mighty marine engineering ingenuity. An ode to his wife, the owner of M/Y SVETLANA named the Majesty 100 after her, and yet found a way to express his refined taste and aesthetic appeal. Highly impressed by the external dimensions of Majesty 100 and the workmanship of the Majesty 110's interiors, the owner envisaged the best of both worlds for his new luxury dream project.