Enthusiasm in the USA for Ferretti Group’s three new projects
Thursday, February 22, 2018 11:34 AM
As well as providing the backdrop for the three exclusive America debuts of Riva 56’ Rivale, Ferretti Yachts 920 and Custom Line Navetta 33 (already a winner at the Boat International Design & Innovation Awards), the leading US boat show staged on Collins Avenue also crowned the three new projects from Ferretti Group as the top novelties of the 2018 yacht season.
Promising beauty, design and top performance, their names are Riva 66’ Ribelle, Custom Line 106’ and Pershing 170. They were presented to journalists and the trades during the Ferretti Group press conference at the Miami Yacht Show, arousing both interest and curiosity, as well as beginning the countdown until their debut. It is no coincidence that these three new projects were announced in Miami, a unique city where beauty and the avant-garde are everywhere you look. Riva 66' Ribelle, Custom Line 106' and Pershing 170 bear witness to Ferretti Group’s ongoing commitment to innovation and close eye for detail.
The launch of these new concepts also represents further confirmation for Ferretti Group of the effectiveness of its commercial strategy and the value of a business plan that has seen the launch of 25 new models over the last three years.
Miami and the US market as a whole, where strong growth and numerous negotiations make this a strategic area for the Group, is demonstrated by its Fort Lauderdale headquarters, which manages brand sales and marketing throughout the region.
THE PROJECTS ANNOUNCED AT THE “MIAMI YACHT SHOW 2018”
Riva 66’ Ribelle
66’ Ribelle is the new model in the Riva fleet and will be making its debut in 2018. A product of collaboration between Officina Italiana Design, the Strategic Product Committee and Ferretti Group Engineering Department, it will be built at the storied Sarnico shipyard. Unprecedented novelties will join the brand’s distinctive features in a boat whose very name demonstrates the desire to break the mold.
Custom Line 106’
Custom Line 106’ is the new jewel in the planing series. Following suite with the Custom Line 120’, it is the second model designed by Milan-based naval architect Francesco Paszkowski, working in close collaboration with the Strategic Product Committee and Ferretti Group Engineering Department. Custom Line 106’ is the extraordinary result of a creative Italian approach that transfers the languages and styles expressed by eclectic and complementary design universes to the maritime environment.
Pershing 170 will be the brand’s new, high performance flagship and is the result of collaboration between architect Fulvio De Simoni, the Strategic Product Committee and Ferretti Group Engineering Department. The new 170-footer will be built at the Group’s Ancona production facilities, which specializes in the construction of steel and aluminum super and mega yachts over 40 meters. The construction of this new flagship projects Pershing into the new era of cutting edge design and construction introduced with the Pershing 140.