Double win in China for Ferretti Yachts
Monday, December 18, 2017 11:53 AM
Ferretti Yachts consolidates its strong position in Asia, confirmed once again, also overseas, as the leading brand of luxury yachts. This supremacy has been endorsed by two prestigious awards.
The Ferretti Yachts 920 flybridge, one of the protagonists at the latest edition of the Cannes Yachting Festival, took the top prize in the Best Motor Yacht Under 100ft category of the Best of Best Awards selected by Robb Report China. The awards ceremony was held on 1st December on the magnificent backdrop of The Peninsula Beijing hotel. Guests included the top management of Trend Group and the publisher of Robb Report China, along with numerous celebrities, business executives, artists, and representatives of the most important brands.
For the last ten years, the Chinese edition of the famous lifestyle magazine has selected its Best of the Best winners in the various luxury categories. Dedicated to connoisseurs of yachts, automobiles, hotels, timepieces, and wines, the Best of Best Awards is a prestigious event in which Ferretti Group brands and boats have often appeared amongst the winners.
Just a few days later, another prestigious international recognition was awarded to Ferretti Yachts by Lifestyle Media Group, a well-known Chinese publishing group. The prize for the Most Premium Yacht Brand was awarded on the occasion of the eighth edition of the Fashion Power Awards.
Ferretti Yachts has been present in China for more than twenty years, and four years ago it introduced the Tai He Ban version, designed for the Asian market and built according to the desires and tastes of yacht owners in the Far East.
The gala evening took place on 9th December during China Rendez-Vous, the exhibition dedicated to excellence in international luxury goods, which took place in Sanya from 8th to 11th December.
“These two awards give us particular satisfaction – double, I would say! Because they come from an extremely selective market that knows how to recognise the most exclusive Made in Italy products. And because they confirm the reputation of Ferretti Yachts at the worldwide level, as well as the value of a design philosophy that is distinctive, innovative, and eclectic, in this area which is strategic for us,” remarked Stefano de Vivo, Chief Commercial Officer of Ferretti Group.
“The Tai He Ban layout is concrete testimony of the attention Ferretti Yachts reserves to China. We have studied interiors designed specially for business meetings, social gatherings, and entertainment events, combined with decor solutions conceived by the architects and designers of our Group. The response of the market has been beyond positive: we have already sold the third unit of the new Ferretti Yachts 920 with this exclusive layout.”