Immediate success for the Custom Line flagships
Tuesday, July 18, 2017 12:09 PM
Months before their global debut, the first units have already been sold of both the Custom Line 120’, which is launching a new planing generation, and the Navetta 42, the biggest semi-displacement yacht the brand has ever built.
The world will not get to see them for a few more months yet, but two owners have already fallen in love with them. After a memorable 2016 when it celebrated its 20th anniversary, Custom Line has announced the sale of the first units of the new Custom Line 120’ and the new flagship Navetta 42, a number of months before they are due to make their international debuts. “We are particularly proud to announce the success of these two models, which have a strategic importance for Custom Line’s present and future” - stated Stefano De Vivo, the Chief Commercial Officer of the Ferretti Group.
“The Custom Line 120’ is the first in the new planing range by Francesco Paszkowski Design. The Navetta 42 was designed by Zuccon International Project and it is the biggest Custom Line yacht ever built. The two marvellous vessels fully embody the identity of a brand that takes the yachting experience to the ultimate level. We are very happy that the Italian style epitomized by Custom Line worldwide has won hearts in both the top international yachting market - the USA, where the first Custom Line 120’ has been sold - and our home country, as the first Navetta 42 will go to an Italian owner.”
The project for the Custom Line 120’ was disclosed at the 2016 Fort Lauderdale International Boat Show and it will be heading back to the United States for its international debut. The first model of the new planing generation is a product of the partnership between Francesco Paszkowski Design, the Ferretti Group’s Product Strategy Committee and the Engineering Department. With its highly innovative lines, it is the result of a creative process that overhauled the core concepts of naval design and blended them with the stylistic traits of automotive design and civil architecture. The first unit was sold in partnership with the American broker Mr. Jason Wood and it is being built in the Group’s facilities in La Spezia. The Custom Line architects and designers are working in close cooperation with the owner’s staff to create a totally unique maritime masterpiece, with spellbinding interior design that all revolves around the owner’s requirements.
The new yacht will be launched before the end of the summer and then transported to the USA, where it will make its official debut. The brand is enjoying constant growth thanks to the unparalleled reputation of its semi-displacement fleet. This is underlined by the sale of the first Navetta 42, which is the biggest yacht of its kind ever built by Custom Line. A product of the partnership between Zuccon International Project and the Ferretti Group’s Strategic Product Committee and Engineering Department, the new flagship also offers proof of the recovery in the Italian market, which has once again chosen Custom Line’s unmistakeable “tailor-made” style.
The launch is scheduled for Spring 2018. In the meantime, rapid progress is being made on the initial steps of the Navetta 42 construction process at the Ferretti Group’s Superyacht Yard in Ancona, where the hull was recently moved. The teams are working non-stop at the shipyard, where all of the Group’s super and mega yachts are made. A few days after the launch of the first Navetta 33, on 5 July the fourth Navetta 37 took to the water. It was preceded by the third just a few weeks earlier and now they are both waiting for their owners to come aboard.