Couach Yachts announces more growth during landmark year
Monday, July 3, 2017 1:13 PM
-New appointments for Commercial Director and Agency Director
-Growing focus on marketing and communications
-New office in French Riviera’s Golfe Juan yachting hub
French custom-yacht builder Couach Yachts has announced a number of new appointments in its sales and marketing divisions, in addition to the opening of a new Côte d’Azur office in Golfe Juan. The announcement follows a number of developments for the company over the last 12 months, as a part of its long-terms strategy for growth.
Couach has hired a Commercial Director and supporting Agency Director in two key roles that will both enhance the new customer experience as well as improve long-term relationships with its client base. To support its sales team, Couach’s marketing department is also demonstrating new growth.
NEW GROWTH FOR SALES TEAM
Mauricio Weiszberger joined the Couach team as Commercial Director at the start of the year. He has spent the last two decades in the luxury yachting business, including gaining operational experience in the deck and engineering departments on superyachts, followed by a role as construction operations manager on new build projects.
Before joining Couach, Weiszberger worked for a decade as an after-sales manager at a yacht builder for vessels between 20 and 60 metres, making his combination of operational and commercial experience a perfect fit for the new role at Couach. Born in Chile, Weisberger speaks four languages, including English, Spanish, French and Italian.
In a newly developed, client-facing role at the company’s recently opened Golfe Juan office, Edward Mortleman will be taking the company into new territory for customer service as Couach’s Agency Director, at the service of yacht owners, brokers and captains.
Having grown up on the water, Mortleman’s parents owned and ran a charter yacht, so from his teenage years he assisted in operations as crew. His professional yachting career has subsequently included work as a crew recruiter as well as an office manager for commercial operations of shipyards.