Beneteau: trials for new models and big boats in Barcelona
Monday, November 5, 2018 12:57 PM
After a lengthy study of where to locate and open a new permanent trials base, Beneteau set its sights on Port Ginesta in Barcelona. The inauguration, attended by Annette Roux, Luca Brancaleon, general manager of Beneteau, Pere Padrosa, general manager of the marinas and airports of Catalonia, Rodolf Guasch, the brand’s Catalan dealer and 35 European journalists, took place in late October. The Port Ginesta base will allow customers, journalists and partners to try out new sailing yachts and motorboats all year round, in addition to big boats proposed by the Vendée boatyard.
Among the four sites considered – Barcelona, Cannes, Palma and Nice – Port Ginesta was the clear choice for technical reasons and for its overall attractiveness. Yves Mandin, manager of the project and of the Premium Service, stressed that apart from the close proximity to an international airport, the city’s vitality and its cultural influence, “Barcelona has a mild climate and excellent sailing conditions. The Port Ginesta marina is well-sheltered and access to the sea is quick, with no channel as you enter the port. What’s more, we have succeeded in obtaining a dedicated building for 3 years and eight 15-metre moorings in the marina. It has also been agreed to extend this to cater to smaller boats.”
Boats available all year
The permanent nature of the Catalan base reflects the serious need for a top-quality service among future buyers of big boats – business women and men, and company managers, who all lack availability. Up until now, Beneteau combined ten days of press trials and customer trials twice a year. This short-term solution meant that you had to wait several months before being able to try out the boat that interested you. By offering trials all year long in a dedicated base flying the brand’s colours, Beneteau is giving its customers and the press with a new experience centred on high availability of boats and teams with increasingly customized guidance and greater comfort. The approach was an instant success, since the week after the inauguration saw 50 European journalists succeed each other for 200 trials at the base in Port Ginesta, along with 70 customers from 12 different countries.
They were able to choose among the sixteen boats recently launched by Beneteau:
First 14, First 18, First 24, First 27, Oceanis 46.1, Oceanis 51.1, Oceanis 55.1, Oceanis 62, Flyer 8 SPACEdeck, Flyer 8 SUNdeck, Barracuda 9, Antares 9, Swift Trawler 47, Gran Turismo 50, Monte Carlo 5, Monte Carlo 6.