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Luca Brancaleon, new sales director of the Bénéteau brand

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Luca Brancaleon
Luca Brancaleon

Bénéteau announces the appointment of Luca BRANCALEON as Sales Director as of 20 March 2017. He will manage the brand’s international commercial strategy.


Luca, who qualified in Law at the University of Parma in 1996, has solid sales management experience in international multi-brand positions. He worked in the mechanical and pharmaceutical industries, before entering the nautical industry 13 years ago, initially with the Sessa brand, and then for the Brunswick Group to develop brands such as Boston Whaler, Hatteras, Cabo Yacht, Sea Ray and the L class internationally. He then built a broad knowledge of the boating field, including marketing. An expert in languages and foreign cultures, his vision of the profession is largely geared towards customer expectations, to which he responds with a rigorous sales approach.

Luca Brancaleon succeeds François Rodrigues, who will move to a newly created role of Sales Development for the Bénéteau Group Boats Division.

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