Azimut Benetti Group celebrates its’ 50th birthday
Wednesday, March 13, 2019 5:45 PM
Not just one, but five events have been planned by the Azimut|Benetti Group for 2019; with the number of events representing each of the decades that Azimut Yachts has been in service, after its founding in 1969 by Paolo Vitelli.
“This choice,” explained Giovanna Vitelli, A|B Group Vice-President, “was prompted by the desire to enhance the international attitude of the company as much as possible. It’s the perfect occasion to celebrate in iconic locations, all of which are significant to the nautical market too.”
After the celebrations in Dubai, the next stop will be New York,in May. It’s here that Azimut Yachts will uphold its dedication to design and innovation, with a venture sure to leave its impression on not only the yachting community, but the general public too. This memorable occasion will mark the introduction of a new creative goal, the like of which the brand has become renowned for.
In September, Azimut arrives in Cannes,and which will serve as the backdrop to yet another celebratory event; this time with a focus on new models and the seductive allure of the Côte d’Azur.
Further afield, there will be a dedicated event for Azimut Yachts enthusiasts in the Far East: in November, Hong Kong will play host to the fourth international event.
In December, to close this historic year, captivating Avigliana will be the centre stage for a remarkable evening. The Group will invite its closest friends, its longest standing clients, and the business community which has been there to see the Group’s founding, growth, and the success of this extraordinary endeavour.
“Each of these locations,” concludes Vitelli, “has, for us, some special significance. These are four dynamic, cosmopolitan cities, encouraging their own unique take on style and event. And for us to conclude our celebrations, in the place where everything first began for Azimut, will truly swell our hearts with pride. We hope our guests will feel at completely at home in Piedmont. We want them to experience first-hand the magic that goes into the creation of an Azimut yacht – an inimitable alchemy composed of impeccable aesthetic values combined with Italian craftsmanship and outstanding technological innovation.”