Boot Dusseldorf: Azimut Yachts appoints Karina as new dealer in Turkey
Friday, January 27, 2017 11:15 AM
The contract between Azimut Yachts and Karina was signed at the Dusseldorf Boat Show 2017 - which is being held in these days - between Luca Cristino, Sales & After Sale Director at Azimut Yachts and the General Manager of Karina Yachts Sales, Mr. Murat Soydas.
With this agreement, that has immediate effect, Karina is now officially representing the five Collections of Azimut Yachts, from the smaller Atlantis to the sporty S, from the trawler Magellano’s to the best seller Flybridge range to the flagship Grande Collection.
The first official event Azimut Yachts will take part to with Karina will be the next Eurasia Boat Show, held in Istanbul from 11th to 19th of February 2017, where the Turkish customers of Azimut will be able to enter in more details about the future plans of the new dealer.
This agreement signs the marriage between two market leaders. Azimut Yachts is part of the Azimut Benetti Group that ranks as the world’s leading manufacturer of high-end yachts for the 17th year running, according to the Showboats Global Order Book 2017, with 2,594 meters of yachts produced in one year while Karina is the Turkey's oldest official yacht sales company and already dealer of very well known yacht brands from all over the world.
With regards the new agreement Mr. Luca Cristino says: «Turkey represents a strategic and potential market for Azimut Yachts, therefore we are planning to continue and further invest in it, further reinforcing our leading position. In such a perspective we are happy to start the new dealership with Karina, being for us a promising and reliable partner for the future years to come and in view for joint efforts to enlarge our brand».
Karina’s Mr. Murat Soydas commented that they are very happy from having a brand known and loved in Turkey under the roof of Karina Yacht Sales. He also says that he is very proud for them to be chosen by a leader as Azimut Yachts from all of the other alternatives.