Aicon Yachts reenters market with new vision and strong team
Tuesday, January 7, 2020 11:12 AM
The rebirth of Aicon Yachts, the historic Italian shipyard that has written a piece of boating history with its high-end yachts, starts with an exceptional team.
In 2018, the majority shareholder Marc-Udo Broich, with a 20-year experience in the yachting sector, and his historic financial partner John Venners took over Aicon Yachts.
“We're ready to restore the splendor the shipyard deserves, building in Italy in order to guarantee new boats the highest possible quality " says Marc-Udo Broich, CEO of the group "we will aim to build custom boats in order to launch a genre that does not exist in the 50'-85' segment. Italian design and American engineering will create an irresistible mix " .
The debut of the new line of boats, in fact, starts from the United States, in a market which has always been synonymous with the incredible success of Aicon Yachts. Many of the 500 Aicons built between 2001 and 2010 were sold in the US.
The first upcoming model is the Aicon 66, a semi-custom 20-meter yacht destined to become the reference point in an increasingly demanding market with great attention to detail.
The DNA of this concept is outlined by Marc-Udo Broich:
“Having been in this business for over 20 years, it has become very clear to me that our segment (50’ to 85’) has become more and more like the automotive industry: mass production, limited customization, and distribution networks that resemble local car dealers. All activities that, unfortunately, are managed by individuals who have no direct passion for the sea and navigation.
I believe that while this business model works for small-sized boats, there exists a need to fulfill yachtsmen’s desire to build high-end custom yachts to fit their specific needs and high standards. This is a process where the top management and the designer must (I deleted “necessarily” – its redundant) work close with the owner, without intermediaries. That's what we call “ AICON YACHTS BOUTIQUE approach” and the person that makes this all possible is Sergio Cutolo”.
Mr. Cutolo, former technical director of Baglietto during its golden area and a longtime collaborator of the world's most authoritative boat manufacturers and a naval engineer, has a very long experience in the design of motoryachts. Mr Cutolo's creations include boats of all sizes and for a multitude of usages, ranging from "small-sized" luxury yachts and futuristic explorers to megayachts.
"It was with great pleasure that I accepted Marc's call." Says Sergio Cutolo "Having worked with Aicon in the past, it was a great pleasure for me to get back in touch with this glorious brand and to contribute to its relaunch. The challenge attracted me because my first intention was to build a yacht which could be totally customizable according to the owner's needs without however having to change the entire engineering to adapt to every particular request"
"The new Aicon it's a 66-footer that draws inspiration from one of the must successful models of the shipyard: the Aicon 64 Fly. This boat was really innovative for its time and, to some extent, it is still contemporary today. With the Aicon 66, we will introduce a modern boat of a bigger size and with an innovative design in its DNA".
"The new Aicon 66 will be a boat that, while maintaining the same good performance and seaworthiness as the 64, will adapt these characteristics to a particularly American use. Boating conditions in the States are often harsh, so we decided to make the boat much drier thanks to particularly flared bow sections."
"It's a functional and aesthetic choice that winks at the market of American fisherman, as is the choice of equipping the 66 with wider surfaces on the main deck, both in the side-decks and in the anchor zones. We have also introduced in the 66 what has become a "must-have" accessory: the Hard Top on the flybridge"
With the new Aicon 66, also thanks to my professional background, we aim to introduce a custom-made product philosophy: when a boat owner decides to spend a significant amount of money, he must be able to choose."
A bright future awaits us, characterized by a completely new approach." says Marc-Udo Broich, CEO of the group "A shipyard where the relationship between shareholders, managers, employees and customers is symbiotic. That is the only way we can obtain the best possible yacht for sailing in the open sea, in complete harmony with the environment and with the quality that only our boats are able to offer "