Vendée Globe-The identity is conserved and the dynamic is updated
Monday, December 16, 2019 8:08 PM
The Vendée Globe Visual, designed by the Désigne and Pulp agencies, has been unveiled. A dreamlike identity in which are the very essence of the race’s main themes are conserved, the planet’s oceans, the emblematic colours of the race, red and blue, and the solo skipper at bow of the boat. The all gives a dreamlike vision of what can be the Vendée Globe.
One thing which is new for this 2020 edition reflects the techncial evolution of the boats, the presence of the foils is incorporated now.
Seeking to evoke the identifiable elements of the event, the creators opted for an interpretation which plays with the codes of realism, highlighting the human adventure, the magnitude of the course and, by extension the actual scale of the physical and mental challenge, as well as the actual performances which should rise correspondingly with this new generation of boats.
The historic partners of the race are highlighted: the department of the Vendée region who are, of course, the title partner, Sodebo are the major partner and also the two official partners the town of Les Sables d'Olonne and the Pays de la Loire region.
Finally, this poster is a direct invitation to come and watch the start and to experience the exceptional moments that are the exodus of the Chenal des Sables.
As of this week the visual will be available on all documents and communication media, further contributing to the reputation of an edition which already promises to break all records.