Land Rover announced as Host Venue Partner for Hamburg Act of 2017 Extreme Sailing Series
Tuesday, August 1, 2017 3:27 PM
The Extreme Sailing Series returns to Hamburg for the third successive year, from 10 – 13 August, for the fifth Act of the 2017 season which will be presented by the Series' Exclusive Automotive Partner, Land Rover.
In addition to thrilling on-the-water action, the free-entry public Race Village will feature a number of exciting Land Rover activations to entertain the thousands of spectators that are expected to attend the event.
Christian Uhrig, Marketing and Communication Director of Jaguar Land Rover Germany said: "We are very pleased that the Extreme Sailing Series again features as a highlight in Hamburg's calendar of events. The event is sure to excite spectators with high-class sailing in a setting that creates a stadium atmosphere."
The iconic British 4x4 manufacturer has been a partner of the Series since 2013, with the Extreme Sailing Series providing a natural platform to showcase the Land Rover brand through its unique sponsorship opportunities, both in the public Race Village and the VIP Extreme Club.
"I have no doubt that Hamburg will, once again, deliver exhilarating racing on the demanding racecourse on the Elbe. We, at the Extreme Sailing Series, are delighted to announce that this year the Act will be presented by Land Rover," said Series Event Director Andy Tourell.
"Our long-standing partnership remains as strong as when it was established four years ago, due to our shared core values. We are delighted to see that relationship continue to develop with collaborations such as this in Germany, one of Land Rover's key territories," added Tourell.
The Land Rover Experience Zone, and the opportunity to test drive Land Rover vehicles, will allow guests to experience first-hand the on and off-road capabilities of the new Land Rover Discovery.
Land Rover's brand ambassadors and German actors Kostja Ullmann and Stephan Luca will be attending the event to get a taste of the ultimate Stadium Racing championship.
Land Rover's commitment to the Series extends to its sponsorship of two of the Series' full-season entries, Land Rover BAR Academy and Red Bull Sailing Team.
"Of course, we'll be keeping our fingers crossed especially for the Land Rover BAR Academy," added Uhrig. "These young sailing talents have already proved to be strong contenders among the world and Olympic champions. Furthermore, they have recently won a prestigious trophy for the UK in their triumph in the Red Bull Youth America's Cup. This promises to be an exciting sailing event this August in Hamburg."
Act 5, Hamburg, presented by Land Rover, starts on 10 August with a day dedicated to media. The free-entry Race Village, which is located at the Hamburg HafenCity Cruise Centre (Chicagokai), will be open to the public from 11 – 13 August, providing front row seats for GC32 Stadium Racing along with plenty of on-shore entertainment.
Racing will run from 13:30 – 17:00 UTC+2 daily. Fans can follow the racing remotely via the live blog on 10 and 11 August and watch the live stream on the official Facebook and YouTube channels on 12 and 13 August.