Mercury Marine enters a partnership with Frydenbø Marine Division
Friday, June 19, 2020 11:14 AM
Over the past few weeks, Frydenbø had been looking for a new engine partner that would match customer demand and agreed that Mercury was the right partner for their boat brands.
“Mercury is associated with quality, performance, and reliability – a perfect match with Nordkapp and Sting,” said Hans Petter Slang, CEO in Frydenbø`s Marine division. “The new collaboration will help us achieve high ambitions for growth in established markets.”
"We are excited to grow our partnership with Frydenbø and are proud to be associated with the strong Sting and Nordkapp brands,” said Marty Bass, Mercury Marine President, EMEA. “Frydenbø and Mercury are two global companies with a strong history of innovation in the marine industry and share a common passion for product leadership. This partnership gives both companies an opportunity to expand our customer base globally and in the near term and work on opportunities for additional growth in the future.
Frydenbø has long experience in the marine industry, manufacturing Nordkapp and Sting in their Poland factory as well as distributing other leading boat brands that currently have relationships with Mercury Marine.
Frydenbø will begin selling boats powered by Mercury for MY21 and plan to show off the partnership and new models in September at Båter i sjøen, Scandinavia’s largest floating boatshow.