A new era for Yachting Pratesi
Friday, July 1, 2016 3:49 PM
Pratesi, the Italian home-living brand worldwide renowned for its quality and exclusivity, is proud to announce the creation of a new business unit entirely dedicated to yachting industry, particularly referred to shipyard’s design departments, architects and interior designers. This new division counts on Pratesi’s extensive know-how on yachting industry and reflects the same obsession for quality, craftsmanship, creativity, customization and exclusive services as part of Pratesi company values since 1906: thanks to 110 years of experience, Pratesi is an icon of style and Italian excellence.
The new business unit “Special Project” is the Pratesi answer to yachting industry, private aviation and worldwide ship-owners’ requests for the most exclusive made-to-measure. The aim is combining bespoke service and high degree of customization with the finest quality linen for which Pratesi has been recognized over four generations. Customization attitude lies in Pratesi DNA and affirms the Italian brand as protagonist in the nautical industry – in particular superyachts and megayachts – and as the point of reference for semi-custom yachts first supply.
This new business unit is part of the ambitious five-years plan to inaugurate a new Company path, aimed to brand’s growth and its further international expansion. The first step is a new corporate structure and new management team leaded by Simone Bocchio, new Chief Operations Officer and future CEO of Pratesi Group. The management team will work closely with President Federico Pratesi, embodying the fourth generation of Pratesi. A family that has been working passionately since 1906 and that has brought Italian quality, creativity, elegance and craftsmanship in the international star system and in the most exclusive houses, hotels and yachts all over the world.
Simone Bocchio said: “This new Special Projects division crowns a twenty-year commitment of Pratesi in Yachting Industry. We were forerunners of the made-to-measure and we had the privilege to serve the most prestigious shipyards of the world and their estimated ship-owners. Whit this new business unit we aim to expand our leadership position and further contribute to the international growth of Pratesi brand”. The production is 100% Italian, a promise enclosed in the concept “Made in Pratesi”. From its historical production centre in Pistoia, Pratesi brings the Italian style and craftsmanship worldwide making houses, mansions and yachts of all latitudes unique. New collections can be experienced in the new Pratesi showroom and head quarter in Milan, at Palazzo Serbelloni. This exclusive space combines the operational and managerial soul of the brand with its creative and fashion spirit: 700 square meters divided into 11 enchanted spaces, all different and furnished with new bedroom collections, exclusive sponges and the finest art-de-la-table, 100% "Made in Pratesi". Pratesi will attend the next Monaco Yacht Show (28th September – 1st October 2016) with an exhibition space and through exclusive events in collaboration with the most prestigious international shipyards of superyachts and megayachts.