Princess Yachts today announces the launch of Signature by Princess, a premium design service that brings together the brand’s long-established bespoke and personalisation expertise with the creative strength of the Princess Design Studio under a single, clearly defined offering. Launching at boot Düsseldorf, Signature by Princess represents the highest level of bespoke craftsmanship, personalisation and creative collaboration available to Princess owners.
This new team has been created to simplify the client journey while elevating the way personalisation and bespoke requests are delivered. By uniting two specialist departments that have long worked closely together, Signature provides owners with a seamless, end[1]to-end service that supports them from initial inspiration through to final execution. The Princess bespoke and personalisation team, led by Senior Designer Michael Jones, has a proven history of delivering unique solutions for owners seeking something truly individual, whether tailored layouts, one off design details, or custom features such as gymnasiums, saunas or cinema suites. Alongside this, Principle Creative Designer Mary Hall and the Design Studio have guided owners through the interior specification process for many years, helping them navigate material selections from standard options to fully bespoke creations with confidence and clarity.
Signature by Princess brings these capabilities together under one name and one vision. The result is a single point of access for owners looking to personalise their yacht, whether that means subtle refinements or a completely bespoke interior concept. It also enables a more coherent presentation of the depth of personalisation available at Princess, reinforcing the brand’s commitment to craftsmanship, creativity and individuality. “Signature allows us to focus entirely on what our customers imagine their yacht could be, and then push beyond that,” said Michael Jones. “Whether it’s a subtle material change or a complete reconfiguration of space, our role is to turn ideas into reality and create something genuinely unique.”
Mary Hall added: “Owners today want their yacht to feel unmistakably theirs. Through Signature, every yacht becomes a reflection of its owner. Considered, distinctive and unmistakably personal. We’re giving customers the freedom to express their individuality while maintaining the craftsmanship and refinement that define Princess.” Signature by Princess will be showcased for the first time at boot Düsseldorf, with a dedicated area on the Princess stand, marking a new chapter in bespoke yacht design and owner collaboration.